Location

Billboard Locations

There are thousands of billboards dotted all over the world advertising their brand. In order to get your billboard noticed, it needs to be in a prime location so as many people as possible are viewing this billboard. I have done my market research and have looked into where billboard are usually placed.

Bus Stops

 The type of bus stop that usually have billboards near by them are the ones that cater seats as well. That way when people are waiting for the bus, they are able to look at the billboard(s) around them. This is a great way to advertise as a wide population get the bus. There are many different billboards around bus stations. Some are posters that have been put up but typically they are usually electronic billboards. Electronic billboards can have more than one advertisement on it and flick through them. Usually they have a timer on them so for example every 5 seconds it will switch over to another advertisement on the billboard. Electronic billboards are useful for people waiting for the bus as they may get uninterested looking at just the one advertisement, it keeps people occupied if it goes through a variety of advertisements to keep individuals engrossed on the billboard.

Is it just bus stops that advertise billboards? No.....

Even Buses have billboards all over them. This will not only attract the wide audience that does get the bus but it will also attract people that do not. Thousands of people walk past buses and look at the advertisements that have been spread across buses. A popular billboard across the bus is whats coming out at the cinema. Cinema's use this as a good way in advertising films coming out as the buses go past their cinema's local target market.

How popular is getting the bus in the UK?

'Go-Ahead is one of the UK's largest bus operators. We operate 4,400 buses and around 1.7 million people travel on our buses every day.'



The location in which i live in use stagecoach buses as they travel around Kent, above i wrote a quote from the go-ahead website which said that they have 7% of the population in the UK and have aroun 1.7 million people travel on their buses everyday. If Go ahead buses get 1.7 million and stagecoach are on 22% that means they are just over triple of that amount of people getting their buses everyday. This is an extraordinary amount. This is why billboards work so well at bus stops as millions of people use buses and it gives individuals to look at something whilst waiting for the bus.

http://www.go-ahead.com/aboutus/our_markets/uk_bus_market.aspx