Billboard analysis

Billboard Analysis

Here I have found a billboard that is advertising a glamorous watch. Cameron Diaz (famous actress) is used on the billboard as she is a role model to some girls out there as it gives more value to the billboard if she is wearing the watch. The target audience gender is aimed at females on this billboard as they have used a female actress showing a female style watch. However, yes the billboard is represented for girls, it doesn't necessarily mean that males won't be attracted to this billboard as this can be a perfect gift opportunity for their wife/girlfriend etc.