Forever 21 Billboard

It is important when I am making my own billboard that I need to make mine stand out so people will actually want to look at it. If it is put on the electronic billboard then I will have to consider if I will only give a 5 second glance before the other adverts take over as you only have a set time before they swap over then I will need to make a fast eye catching appearance. This is extremely hard to do as you do not have long to give an impression so people find it more effective using larger images and less text otherwise they may not have time to read it all.

Forever 21 billboard

Here forever21 (Clothes brand) has made it clear what they are advertising focusing on the girls clothes as she is covering her face with sunglasses draws more attraction to her clothes rather than her face. They have put their own touch into the billboard as they have put double as a mirror effect. The text is very bold and stands out against the white background and says clearly what they need to type onto Google when looking at their clothes store as they have only their name and website on the billboard. This indicates that they have targeted their audience for people who use online shopping by giving them the website will give them more page views and sales.