Different Target Audiences within one Institution

Deeper research into Billboards

Dairy milk advertisement billboard

Who is the Institution for this product?

This billboard was produced by the company called Cadbury.

Who is their target Audience?

Cadbury Chocolate has a range of target audience due to their variety of products catering for different ages. This billboard advertises the companies famous chocolate bar, although they are only advertising one chocolate bar, it is the original, well known bar that customers instantly recognise which advertises the company as a whole.

Cadbury's different target audiences:

FREDDO BAR

Dairy milk have catered for everyone when producing their products as they make sure they do their market research before producing their product so they know exactly what their customers want. Freddo bars are targeted at young children as it is a small, cheap product that is designed in a young style. The packaging on the outside is very young as the main image is a frog that wears clothes. The chocolate bar itself is also the frog which children love as the chocolate has been calved, making the chocolate more appealing. I would say they originally targeted Freddo bars at ages 5-10.

Cadbury Roses are one of dairy milks most famous products. They have a variety of small chocolates in the box all wrapped into wrappers. They are catered for more an older generation as these are normally given as a present as they are boxed up and are a bit more expensive. The design of the box appeals to adults more and the flavours of the chocolates inside are more daring whereas children like to have the simple dairy milk as they might not yet have discovered the different flavorings you can get. I would say that Cadbury's targeted Roses at ages of between 30-40; this is partly because it is more expensive and this generation is more likely to afford this.

DAIRY MILK BAR

Dairy milk bars may be that they are plain and simple however this is cadbury's most popular product as is eaten by an extraordinary amount of people. The thing that works well about the chocolate bar is that it caters for all ages. It has such a wide range target audience for this product which is why it is so popular. The packaging is a purple packaging with the Cadbury logo on the front with the brand above. I would say that Cadburys dairy milks target audience is between 15-30. Obviously lots of people eat dairy milk chocolate bars that doesn't fall into this category however i feel this would be their most popular customers.