Image Research

Billboard research on images

When researching different types of billboards I discovered the way in which most had included one large image just covers the entire billboard. This way you can engage with the audience by having a close up image to connect with the audience; whereas if you had loads of images on the billboard it may be hard to discover the eye line in which is most important. From analysing Billboard's front covers I have noticed a certain on-going theme and also characteristics which are included on each cover. These being the Photography of feature artist are often placed over the top of the masthead in order to create perspective. The main attraction to the issue is always the largest feature font. Colour palettes are often picked from the masthead or the image used on the cover and also the Sans-serif fonts leaving connotations of fresh, modern and youthfulness.


In order for the image to be successful and connect with the audience that is on the billboard I will need to make sure that the picture has a high definition pixel. To do this I will be using my photography camera so I can use the different techniques to make certain parts of the image stand out. The zoom and focus will be a lot better on a photography camera than my phone as it has better pixelation which will give a more striking image. It is also important to have a good definition photo because when it is uploaded to the computer it will be a standard size image however billboards are a lot larger and will be stretched into the size that I have chosen. In order for billboards to stand out they need to be BIG. The affects when enlarging an image is when the pixelation turns drastic and does no longer give a clear image. From a secondary resource I found this image:

As you can see the larger the image is stretched the worse the pixilation’s becomes.

I have found a useful website that explains how to use techniques on Photoshop in order for me to stop this from happening. This will make my billboard stand out as it will have a clear, striking image that will attract my target audience.

This website is: http://ssheltonimages.com/Advertising-5.html

If I chose not to use one image for my billboard I could also use a different skill of using design elements to create the billboard; this will be evolving a picture path of images. This is a good skill to have however if you randomly place images n a billboard it will not connect and will just simply look messy. It needs to have a sense of order to create a sense of emotion. When connecting images together I would need to consider a number of things. The way in which the images are places is due to their sizing and colour tones. When linking the images you would take into consideration the tones of the images and connect them as if it is a story.