Newspaper Research

Research

My aim is to produce a local newspaper front cover, and contents page. In order for me to do this I will not only look at local newspapers but I will also look at huge, well known newspapers so I am able to identify what aspects work well and who are their target audience. It is important that I do not just jump ahead and start creating my newspaper, first I need to research all about different newspaper articles and observe why they are so successful and what makes them stand out from their competitors. Every bit of information will help me during this task as it will help build ideas in order for me to create my very own local newspaper. 

First I am going to look into the larger UK newspapers. Although these are not local newspaper it is still a good idea to gather information about them, such as their styles, format, colour schemes, producers, target audiences and so on. I am going to look into further detail on the well know newspaper, 'Daily Mail'. My aim is to find out why this newspaper is so well know? why is this newspaper so successful? This will be me inspiration when creating mine.

 http://www.dailymail.co.uk/home/index.html

The Daily Mail

General information

The Daily mail is the second biggest selling newspapers in the UK and I want to find out why. It is a middle-market tabloid and is owned by the Daily Mail and General Trust. Depending on how much money the newspaper makes depends on what market each newspaper will be categorised in.The daily mail was first published in 1896 by Lord Northcliffe.Daily Mails current newspaper competitors are 'The Sun'.  When the daily mail first began it was originally classed in the lower middle class. This included a low retail price however it was successfully the first newspaper in the UK to sell a million copies a day.


Gender Audience


It is stereo-typically said that men read the newspaper more than women. Although the daily mail included many things in their newspaper, in order for them to attract both genders which would bring them a wider audience; catering for both men and women. They did this by including competitions and crosswords in. These small things slowly appealed more to the other gender and statistically it was the first paper to provide features especially for women. This is the only British newspaper whose readership is more than 50 percent female,and man at 53 percent.

How many copies it sells

In April 2012, the daily mail had on average a circulation of 1,991,275 copies. As I have previously said that it is the second largest British newspapers which are such a big success. Throughout my research I am going to find out why this newspaper is so successful and what they do differently to the other competitors. Each month their website has over 100 million visitors on their website.