Masthead- This is known as the newspaper's name. It is the easiest way to identify a newspaper so it is important that this masthead does stand out. This is also an essential part of branding.
Slogan- A 'catchphrase' summing up the newspaper's philosophy or unique selling point.
Puffs or blurbs- Colour bands to attract readers to stories that can suggest that is on a page within the newspaper or coming soon.
Headlines- This is for the most important stories and would be the largest typeface on the page. This is usually what sells the newspaper as a whole by their main story.
Sub-heads- looks similar to the headline but is a smaller typeface which explains a bit more about the story.
Lead Story- Audience heads straight to the lead story and will want to read all about it and is highlighted as being the most interesting.
By-line- journalist's name, can include a photo.
Secondary Lead- Exactly the same as the main story except it is less important.
Photographs- They can illustrate the lead story or they could be there to that the reader looks further into the newspaper for example see page 5 (with a picture).
Captions- They can be just as meaningful as the photographs as it gives readers more knowledge based upon the picture.
Menu- This is a table of contents that shows what is in each section and where to find the articles inside the newspaper. This is usually referred to as a contents page.
Small/line ad- no images, this just contains text only.
Display Ad- Includes a picture
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