Websites URL

I want my my website to be easily recognised and accessed. I will rename my URL to: 

'www.whitstableperiodical.co.uk'

My audience will be able to access this easily, the site is clearly named on my newspapers front cover and have also stated it on my billboard. The more people see it being written on forms of media the more people are likely to visit the site. All the conventions I have created enhance one another's advertisements just putting parts of one another on each product. 

I am able to do this by going to the top left hand corner of my website and clicking on customize. 

Then there is a column on the left, I then click on settings and it will take me to this page below. It  now enables me to change the URL name to whatever I want. My newspaper name is Whitstable periodical so I want to promote this product as they are connected together.