When producing my newspaper I have included a hot spot. This allows me to not only attract my target audience but to also introduce a new audience. For example if someone couldn't choose between my paper and another local newspaper, they may look at my newspaper and see that it comes with a free product and choose mine because it has more to offer. This not only gets the newspaper more recognised it also will make the newspaper more popular and sell ore copies. Although the freebee does cost a bit, it is 100% worth it as the amount of copies that are sold turn into a increase in profit forgetting about the small cut into purchasing the freebies.
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