I have decided to name my local newspaper 'Whitstable Periodical'. Periodical stands for regular publications which is perfect for what I want my newspaper name to represent. As overall it means Whitstable regular publications; implying that it is not only a local newspaper, it also is regularly published to update and inform their target audience.
Original logo I designed:
Improved logo design:
Representation
What does the bird represent?
The bird represent the theme of Whitstable because it is very known for their seagulls in this specific location. I wanted my logo to be recognizable so my target audience will instantly look at the image and think Whitstable.
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