What am I Selling?
I am selling a local newspaper which is relevant to the whole of Whitstable. I need to draw attention to the public audience by finding a prime location to stand out and attract my target audience. I will want to advertise my newspaper by using a billboard. Billboards are a great way for advertising a product you want to promote as so many people pass by billboards; it's just down to whether yours stands out from the rest. I will pick a major headline story that will attract the audience’s attention and use that on the billboard which will make the audience want to read my newspaper. It will need to be eye catching to show that it is a headline story and not have much writing on it so they want to buy the newspaper and read on more.
Who are my target audience?
I will aim my newspaper at ages 16 onwards. Some people under the ages of 16
will obviously want to read the newspaper but my research i have discovered
shows that people over the ages of 18 are more likely to read it. I will need to
produce my billboard for the target audience that I have selected. This means
that when I am producing my billboard I would need to take into consideration
that I am targeting to. If I am targeting to an age range of over 18's I wont
want to make the billboard childlike as it will be attracting the wrong
audience. It will need to grab an adult’s attention.
Why should people buy my product?
I will need to research my competitive market to i can see what i am up against in the newspaper industry; this will allow me to take into account what the audience wants from the successful newspapers and find a way of making mine slightly different from them to stand out from the others.
Effective Billboard Examples:
