Colours and
tones
In billboards they usually use colour to show
connotations which connects to the audiences emotions. This is done by the
meaning of either a symbol or colour that has been places on the picture which
leaves a hidden meaning. The background on a billboard would need to be either
a bold simple colour so that the writing on top stands out and grabs the
audiences attention as the writing can be the most important piece on the image
if it is guiding them to what it is. A popular background on billboards tend to
either be black or white so that way they can put the opposite colour black or
white on top of the background so that the writing is striking and is visible.
Although black and white is popular, primary colours are also popular
background colours as they tend to have connotation. For example if the
background on a billboard was blue; this can give a calm vibe to their
audience. The colour all depends on what vibe and feel you are presenting to
your audience. If I was to create a billboard on a danger hazard i would use
black and red contrasted together as they are clearly visible colours over one another
and they both represent danger.
The
billboard that has been represented here is advertising a skin care product is has
used two basic colours which contrast well together. Blue represents calm which
can create a nice and smooth atmosphere. This billboard has been cleverly
designed when in use in the day light. There is an outline of a water drop
which shows that is a pure product for the skin. The sky colour fits perfectly
in this water droplet cut out; engaging not only the audience to the billboard
but by connecting the sky to create an illusion. Illusions are more effective
in billboards as they get a lot more notice. I think it was a good idea that
this billboard only has two colours as the billboards shows that less can be
more.
This
billboard only has the product on with four simple words. This is effective in
a way that everything is easily seen and there isn't too much to be read to
complicate things. This billboard shows exactly what is advertising and you
know straight away what they are trying to advertise which is important. Above
in billboard colour schemes it is usually the best idea to contrast colours so
they are easily visible to the public eye. Here there is black writing against
the white background so the four simple words are clear, strong and bold.
